Welcome back to our ongoing series, Build Your Brad Today! In our last blog, we covered claiming your online directory listings. To read more about claiming your business listings, click here. In this post, we are going to show you how to create a customized email address for your business and why it’s important for you to do, today!

Customized email addresses add credibility to your business when communicating with customers or prospects. A customized email address an email account attached to your web domain. A customized email address also helps your marketing emails reach your customer’s inbox and not their spam of clutter folders.

In this post, we’ll cover how easy it is to set-up custom email addresses for your business, and why you should be using them for networking and business.

Let’s cover some questions to get started:

What is a custom email address?

A custom email address uses a domain you own rather than one of the default email address domains (e.g.,, etc.).

When should I use a custom email address?

You should use a custom email address if you have your business email address printed on any of your flyers, business cards, signs, etc. This gives potential customers a way to remember who you are and what your business does from your email address alone, which is both convenient for them and good for you.

It also provides the ability for email providers to provide your domain with a reputation score, potentially allowing you to miss the spam folder more often.

Do I have to have a website to use a custom email address?

No, you can use your domain only for custom emails. (Although, you should have a website, let us help).

From where do I get my domain?

There are a huge number of domain registrars out there, and reasons for choosing them depends on the overall cost, ease of use, support, and hosting (if you’re planning on also having a website).

The newest large player in the domain registrar market is Google, who just opened Google Domains.

Why Google Domains?

While most of their offerings look pretty standard, one feature that moves them to the top of my list is their domain registration pricing, which they claim has a set pricing structure and the cost of domain registration will not change from year to year (or from domain address to domain address).

Also, Google Domains includes the cost of private registration, which is an extra cost for many domain registrars.

Let’s get started

Step 1: Buy Your Domain

Go to Google Domains and enter the domain you’d like in the search box.

Hint: You don’t need to include the part after the period (i.e. .com, .net, etc.), but you can if you know which one you want.

Click on the cart icon to add the domain or domains you’d like to your cart, and then click on “Proceed to checkout”. You will then be prompted to (if you aren’t already logged in and using) log in to your Google account and sign up for a Google Wallet account.

You’ll be able to confirm your purchase again once you’ve entered your information.

Step 2: Set-Up Your Email Forwards

Once you register a new domain, Google will prompt you to “Build a Website” or “Forward Email”. For the purposes of this blog, click on “Forward Email”.

Image displays how to fill in the email forward boxes for your domain registered with Google Domains. The first box is for your username and the second box is for the address you want it to forward into. (For example:
Image displays how to fill in the email forward boxes for your domain registered with Google Domains.

For each email address you want to create, simply type the username portion in the 1st box, and the forwarding address in the second. In the image above, “” would be replaced with your name (e.g. Ryan’s email is r.henry) and put the email address where you want to receive emails for this new account.

You’ll may also want to include a “catch all” email address forward for your new domain (so if someone spells the username portion wrong, you’ll still get their email to you). To do this, simply type an asterisk (*) in the 1st box, and type the address where you want to receive these emails in the 2nd box.

That’s all there is to it. You’ve now got custom email addresses for your business!

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